Marc Fitzwater

Retired Army Green Beret | Founder, I68 Consulting Group

Marc Fitzwater is a retired Army Green Beret, husband, father of three, and entrepreneur whose commitment to service continues long after his military career ended.

After serving 23 years in the United States Army, including 16 years in Special Forces with both 7th and 10th Special Forces Groups, Marc retired in April 2025. His military career included deployments throughout the Middle East, Central and South America, and Eastern Europe.

Like many who answer the call to serve, Marc joined because he wanted to be part of something larger than himself.

“I was drawn to service, challenge, and the idea of protecting others.”

While many assume the defining moments of a Special Forces career happen during combat, Marc sees it differently.

“The defining moments aren’t necessarily the firefights or deployments. They’re the relationships.”

He often reflects on the men he served alongside, especially those who never came home.

“Their sacrifice reminds me every day that freedom is not free and that our time here is limited.”

Those lessons shaped his understanding of leadership.

“Leadership is about people. It’s about putting others before yourself, doing the right thing when nobody is watching, and remaining calm when situations become difficult.”

When Marc retired from the military, he faced a challenge familiar to many veterans—finding purpose beyond the uniform.

The military had provided a clear mission. Civilian life required a new one.

That new mission became I68 Consulting Group, where Marc now helps people build preparedness, confidence, leadership skills, and personal resilience.

“While the uniform came off, the desire to serve never did.”

Today, Marc defines freedom as opportunity.

“It’s the ability to make choices for yourself and your family. It’s being able to pursue your dreams, speak your mind, worship as you choose, and build a better future.”

When reflecting on his journey, Marc is proud of many accomplishments, but one stands above the rest.

“Without question, my family.”

For younger generations, his message is simple and direct:

“Don’t chase comfort—chase purpose.”

And perhaps the lesson that best summarizes his story:

“Leadership, service, and purpose don’t end when a career does. They simply take on a new form.”